PERSONA
/pəˈsəʊnə,pəːˈsəʊnə/
- the aspect of someone’s character that is presented to or perceived by others. “her public persona”
- a role or character adopted by an author or an actor
Background: Jane Doe / John Doe
Demographic
- Age: Adult
- Location: World
- Education level: Unknown
- Marital status: Unknown
Occupation
- Role: Unknown
- Professional background: Unknown
- Industry: Unknown
- Annual income: Unknown
Goals & values
Jane/John wants to:
- Unknown
- Unknown
- Unknown
- Unknown
Jane/John is committed to:
- Unknown
- Unknown
- Unknown
- Unknown
Challenges & pain points
Challenges
- Unknown
- Unknown
Pain points
- Unknown
- Unknown
Sources of information
- Social media
- Print media
- Online media
- TV
- Friends
- Unknown