PERSONA

/pəˈsəʊnə,pəːˈsəʊnə/

  1. the aspect of someone’s character that is presented to or perceived by others. “her public persona”
    • a role or character adopted by an author or an actor

 

Background: Jane Doe / John Doe

Demographic
  • Age: Adult
  • Location: World
  • Education level: Unknown
  • Marital status: Unknown
Occupation
  • Role: Unknown
  • Professional background: Unknown
  • Industry: Unknown
  • Annual income: Unknown

Goals & values

Jane/John wants to:
  • Unknown
  • Unknown
  • Unknown
  • Unknown
Jane/John is committed to:
  • Unknown
  • Unknown
  • Unknown
  • Unknown

Challenges & pain points

Challenges
  • Unknown
  • Unknown
Pain points
  • Unknown
  • Unknown

Sources of information

  • Social media
  • Print media
  • Online media
  • TV
  • Friends
  • Unknown
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