PERSONA

/pəˈsəʊnə,pəːˈsəʊnə/

1. the aspect of someone’s character that is presented to or perceived by others. “her public persona”
   • a role or character adopted by an author or an actor

 

Background: Jane Doe / John Doe

Demographic

• Age: Adult
• Location: World
• Education level: Unknown
• Marital status: Unknown

Occupation

• Role: Unknown
• Professional background: Unknown
• Industry: Unknown
• Annual income: Unknown

Goals & values

Jane/John wants to:

• Unknown
• Unknown
• Unknown
• Unknown

Jane/John is committed to:

• Unknown
• Unknown
• Unknown
• Unknown

Challenges & pain points

Challenges

• Unknown
• Unknown

Pain points

• Unknown
• Unknown

Sources of information

• Social media
• Print media
• Online media
• TV
• Friends
• Unknown